The digital marketing landscape has reached a critical inflection point. For nearly two decades, the term “search” was synonymous with Google. Marketing strategies were built on the predictable foundation of the “ten blue links,” where success was measured in organic rankings and click-through rates. However, as we move through 2025 and look toward 2026, that […]

Introduction: Why Everyone Is Talking About LLMs You may have noticed a new term appearing everywhere: LLMs. From ChatGPT and Gemini to AI chatbots, content tools, and smart assistants, most modern AI platforms are powered by Large Language Models, commonly known as LLMs in AI. But what exactly are LLMs?How do they work at a […]